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If You Build It They Will Come - Making Better Use of Myspace First Published in "Romance Writers on a Journey" Blog, 5/24/09 As a historical/light paranormal romance author published primarily in the digital media, I strive to find effective ways to reach my target audience, women of all ages who read romance. In my quest, I happened upon a venue right under my nose, making far better use of Myspace. Not simply hoping these women would find me, but going in search of readers and ‘friending’ them. Literally. I’ve made some wonderful new friends. I’m also building a readership. I have an ‘If you build it they will come’ mentality based on that famous quote from the movie Field of Dreams. It seems apt for an author reaching for the stars. In order to find these vast readers from all walks of life around the globe, first create an appealing Myspace page, and then think what Myspace sites are likely to be frequented by readers. Successful authors who write in a similar genre as yours are a good place to start. Take a look at their friends and those of such sites as The Romantic Times, Coffee Time, and various book clubs/groups, again, particularly those that specialize in your genre. But any reading or book lover group is worth exploring. Not overlooking librarians, booksellers, reviewers and others in the literary world who might be interested in your work. It isn’t enough simply to invite people to be your friend. Interact. Look at their profiles and see what you can identify with. Send a short greeting along with your friend invite saying something about yourself. If an individual accepts, follow up with a note commenting in a positive, at times even sympathetic way, on whatever strikes you in their profile; include a few lines about what you write, where your books are available, and your website. I’ve been deeply touched by some of these women and the courageous lives they lead. Initially, I reached out to readers, but it is their reaching back that has touched me. Women want to feel a connection with each other. Authors and readers are no different. Yes, this is time consuming and not for the very shy. But if you’re a friendly person, then making valuable connections on Myspace may be an excellent way for you to build your readership. The possibilities are limitless and growing all the time. And you may make some lifelong friends. Beth Trissel writes 'romance charged with danger from ages past.' She's sold four books to the Wild Rose Press and recently signed to be one of six authors participating in an American Rose Christmas Anthology. Three of her novels were released May 2009, including her 2008 Golden Heart® finaling entry, Through the Fire. For more on Beth please visit: http://www.bethtrissel.com/.
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Updated Feb. 13, 2010 |
